← Catalogue

03CMS architecturethe hard part.

Editorial Engine

The CMS layer nobody does properly. Multi-reference collections, category and tag architecture, related content, pagination, search, an author system, and structured data for SEO baked in. Plus a set of composed article layouts. This is the piece people botch on client work and then live with for three years.

Sells toAnyone building a content-heavy site for a client and dreading the CMS design.

What's inside

01

Multi-reference architecture

Articles, authors, categories and tags wired with the reference fields set up correctly the first time — including the filtered lists that depend on them.

02

Related content that is actually related

Collection lists filtered by shared category and tag references, with fallbacks so an article never renders an empty rail.

03

Search and pagination

Native Webflow search scoped to editorial collections, plus paginated indexes that keep long archives fast and crawlable.

04

Structured data baked in

Article and author JSON-LD, canonical handling and Open Graph fields bound to CMS values, so SEO is a field not a retrofit.

Previews

Content graph

How articles, authors, categories and tags reference each other.

Article layouts

Four compositions: standard, long-read, interview, gallery.

Archive

Filtered, paginated index with category and tag surfaces.

Also on the shelf

Editorial Engine